Brand Stories: Saúl E. Méndez

Saúl E. Méndez is a Guatemalan men’s clothing brand, which has also succesfully branched into the restaurant business. Their style ranges from formal to casual wear. They have branded themselves as a youthful, innovative, extroverted and creative business. My intention for this project was for Saúl’s own description of their brand to fit with the visuals. The purpose for the collage style was to create an innovative design that could portray the fashion sense and the personality of the company. Black and white pictures were combined with colorful elements that fit the brand and create a surreal world. The typographic elements show quotes from the current CEO and son of the late founder.

This project was nominated for the Red Dot Awards, The Young Ones ADC, The Rookie Awards and the Applied Arts Magazine Student Awards in 2021.