Verizon #accesstories
Shortlisted for the Young Ones: One Show Student Awards 2023
A campaign based on a real-life brief for Young Ones 2023, where the aim was to create awareness of tech accessory availability at Verizon stores (online and physical) so that Verizon would be customers’ first thought after a tech disaster. For this project, I assisted the project manager of our team to maintain cohesiveness throughout the execution, and was in charge of creating the case study in its entirety. I was also tasked with developing the script for the case study and a preliminary one for the #accesstories TV commercial.
Team Members:
Kayleigh Bowman, Harshil Desai, Shikha Nair, Vishwa Patel, Katia López, Gauri Chauhan, Isaiah Clowe, Andrea Lee.
Actor:
John Verzwyvelt
Case Study
This case study summarizes the idea behind the campaign, as well as the timeline for the executions. Learn about how #accesstories would come to life here.
TV Commercial
Meet John. He is the star of the first campaign execution that the public would see. This TV commercial is the main coponent of the project and is meant to share what #accesstories is all about. John shares the feeling of panic and dread of not having your favorite and most-essential accessories with you.
Social Media
Verizon would share John’s story on their social media platforms, inciting other users to share their tech disasters and how Verizon was the ultimate savior. Filters would also be provided to make the experience more fun, and to attract people to try them out.